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Artforschools is the website of Shorewood Educational. We offer schools, libraries and resource centres a collection of fine art prints for use in the classroom. Covering the History of World Art from cave painting to the present day, our ready made print packs are used to resource classes in art & design, art history, English, drama  and humanities. In addition, we have developed a series of packs with detailed notes to help teachers meet the requirements of the National Curriculum, the QCA Scheme of Work, the International Primary Curriculum, the International Baccalaureate and the Early Years & Foundation Stage Curriculum.

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Entertaining à la Carte

A limited edition book from the Mainstone Press
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Entertaining à la Carte

 

Artist: Bawden, Edward
Code: EB1

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Entertaining à la Carte

Edward Bawden and Fortnum & Mason

ISBN: 978-0-9552777-1-9

345 mm x 245 mm

126 pp, with over 200 colour illustrations

Hard back: Full cloth

Price: £90

Limited Edition: 1000 copies

Author: Peyton Skipwith

Publisher: The Mainstone Press

Publication: November 2007

Advance Information:

Fortnum & Mason and Edward Bawden were an unlikely double act: one a firm devoted to luxury provisions and lavish entertaining, the other a shy, retiring artist, who once proposed to offer charcoal biscuits and water to guests at a ‘gloom party’. Yet the relationship inspired Bawden to produce some of his finest work, and today his vivid, fanciful illustrations are widely appreciated.

Not only are his original drawings for the firm highly desirable; all the printed ephemera which resulted from them – catalogues, invitations, order forms and envelopes – are collectors’ items in their own right.

As Fortnum and Mason celebrates its tercentenary, this book presents for the first time a body of work rarely surpassed either in draughtsmanship or in joie de vivre – the advertising material brilliantly illustrated by Edward Bawden (1903-1989) on either side of World War II.

This elegant, limited edition book features the many illustrations Bawden produced for Fortnum’s, from the catalogues pioneered by advertising genius H. Stuart Menzies in the 1930s to the Christmas Catalogues produced post-war by Colman, Prentis and Varley.

Throughout, Bawden combines a remarkable versatility with an intelligent, sometimes wicked humour. Inspired by Edward Lear, he continually delights and surprises, with City Turtles banqueting on South Sea missionary soup and Lady wasps comparing waists to advertise the benefits of slimming foods.

This luxurious volume is the ideal souvenir of Fortnum’s anniversary and a memento of the artist’s work. If the world’s favourite English emporium is famous for promoting a love of good things, Edward Bawden is the artist who best captured that spirit.

The book features an engaging and informative introductory essay by Peyton Skipwith, Bawden’s literary executor and a former director of the Fine Art Society. Images from the book are available on request.

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Further information:  Tim Mainstone, Mainstone Press, Sparham, Norwich NR9 5PR

Tel: 01362 688395 or email: info@themainstonepress.com

 December 2007

 

 

 


 


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